Archive for the ‘Affiliate Tips’ Category

Why Internet Marketers Can’t Stop Buying Products

March 18th, 2012 admin

If you have been trying to make money online then you might have heard of the phrase “Shiny Object Syndrome”. This is a term that internet marketers use to refer to the constant desire to constantly buy the latest “secret product” or “guru solution” or read the latest forum post about a new tactic. This is a HUGE problem that every online marketer has to overcome and one that I still face sometimes. Overcoming this problem makes the difference between those that succeed online and those that don’t. Constantly pursuing the latest product or tactic, will just lead to disappointing results, frustration, and eventual burnout.

I recently listened to an interview with a psychologist who studies human behavior for decision making and marketing. He discussed how products that offer intrigue or mystery cause your mind to obsess about it. This is why you will see lot of “make money” products offers terms like “secret” or “what the guru’s don’t want you to know” or “hidden method”.

An example given in the interview was with dating and how a girl is more interested in a guy who leaves them guessing about their intentions, where the girl will start obsessing about if the guy likes her or not. The human mind loves mystery or intrigue and cause you to obsess about something until you eventually buy it.

Many times when you buy a “make money” product online it feels exciting to learn the new information and you feel like you are being productive learning this new information, but the excitement wears off when you have to implement the information and realize the results aren’t immediate. Eventually you give up on that product when you see the next hot new product.

Most people who get started trying to make money online sign up to a forum or free e-book squeeze page. They start signing up to more “free” offers and then all the sudden you are on lots of internet marketers email lists with constant recommendations of hot products, “free” webinars, or latest Warrior Forum WSO ebook.

Overcoming Shiny Object Syndrome

If you are in that position that I mention above where you experience a daily barrage of product recommendation and you lost track of what you have bought, then stop right now. Follow these steps:

  1. Decide on what area of online marketing that you want to focus such as product creation, paid traffic/CPA, SEO niche sites, kindle publishing, ecetera. Decide on what area of online marketing matches your budget, time, and personality.
  2. Write down your goals and create a schedule you can stick to for meeting those goals.

I know the above steps sound basic of vague but if you just find a reputable online marketing course that you can follow and stick with it then you will start seeing success. It is far more motivating to feel like you are following a plan than to continue to be directionless and overwhelmed. When you are motivated then you will stay focused and see results far sooner than if you jump around to lots of different methods.

I really hope I can help at least 1 person that reads this post and realizes they have been stuck in this never ending cycle of constantly buying products and never accomplishing anything online. FOCUS AND YOU WILL SUCCEED.

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The Best Niche Site

November 9th, 2011 admin

The Best Niche Site ?

There are thousands of courses, blogs, and forum posts about various methods for niche site marketing and the best format for niche sites. If you are brand new to internet marketing then it is important to understand that a niche is a subsegment of a larger market. (For example, senior online dating is a niche within the Dating market)

For information on evaluation a niche you can my past post How to Target a Niche as this article is more about explaining the different types of niche sites.

There are lots of types of niche sites but the main styles are either product focused sites or informational style sites.

Product Niche Sites

Product Focused can be focused on 1 specific product like a review site or on multiple products within a specific market like a comparison review site. The product sites is very common and you will see then monetized many times with amazon product ads or ebay ads.

These product niche sites usually rank by either targeting:

  • A small niche to do a comparison site between the products within a submarket (example: Shared Web Hosting is a very popular niche for comparison review sites as you will usually see a side by side comparison chart about the popular shared hosting companies as that is what consumers find most useful.
  • Specific product model names to get long tail targeted buyers looking for information about a specific product model they are interested in. Single product review site is popular in the health niche like weight loss where you see a site that discusses why a specific weight loss program/pill/supplement product is the best solution.

Informational Sites

Informational sites are usually geared around providing information about a niche and tailoring some content about providing a solution so that the visitor signs up to your list or buys an information product or clicks on your ad for more information.

Informational sites are popular for answering questions about a topic or providing solutions to a problem. Informational sites work great if you target your niche correctly and really address the visitors want or need but leave them wanting more so that they take a desires action such as clicking on a ad or buying a product.

Niche sites are very popular because you can tightly target keywords for better ranking than a site that covers a subject broadly and niche sites are great for being able to tightly target a specific type of customer(example- Rather than a general weight loss site you can target speficially to weight loss for diabetics).

You will see lots of example of niche targeting in the dating market. The same dating company will segment out their dating products to target niches with targeted pictures/colors/”pain points” in their marketing :

  • Specific ethnicity (Asian, African American…….
  • Sexual preference
  • Age group (Seniors, College, Middle Age…..)
  • Relationship status(Divorced, Widowed…)
  • Religion (Christians, Jewish…)

There is niche targeting everywhere because you can target your relevance of your site to the specific customer and get better conversions.

Niche Sites of The Future

An important evolution with niche sites is that Google is getting more demanding for having quality sites in their search results so creating a “thin” niche sites with only a couple pages that are only geared around targeting a couple keywords are going to get harder to stay ranked in Google unless you are really able to engage your visitors and provide value-add content.

If you are targeting only organic search for your results then you need to realize that Google will continue to figure out more ways to measure individual sites for quality and relevance by looking at visitors bounce rate, time on site, click thru to your ads, backlinks, traffic sources to your site, social media presence,etc….

If the last sentence sounds overwhelming to you then just make it simple and think about building a site that answers the visitors question or provides the data they are seeking. For example, a lasting niche site will have:

  • Good information that reads well. If doesnt have to have each post being an essay with the best content but it needs to cover the infomation about the keyword that you are ranking for and provide the reader with some type of solution or action.
  • Proper site structure with related keywords and interlinking to make the site natural.
  • Mixing content with images, videos, comparison tables for product reviews
  • A mix of backlinking not just from one source of traffic(mix social sites, article sites, forums,etc..) so it looks natural to search engines
  • Have relevant ads and don’t overwhelm the site with ads.

Anything that you can do to provide relevant content that keeps the reader on site and tells google that the visitor finds your site useful is a win-win for you.

Overall, no matter what style of niche site that you create, the best niche sites are the ones that correctly address the customers questions and provide a relevant solution.

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Are You Building an Internet Business ?

August 19th, 2011 admin

Are You Building an Internet Business ?

I have been thinking about this question a lot lately as I have been around enough to see what works and what doesn’t in internet marketing and I know it is easy to chase the latest method or trick to make money online but over time do those methods last.

I have been asking myself recently if  I am creating a solid foundation for passive income online. Many internet marketers have experienced the disaster of having their main source of income online shut off overnight like a Google adwords account closed or Facebook advertising account ban or even a change in Google’s search algorithm that caused your sites to be dropped from the rankings(or even deindexed).

There is a constant onslaught of make money online products and latest tricks or tips for outsmarting google,etc….but is that what you want to base your business on ? It is important to think about how you can create a lasting income source online whether it is though quality niche sites, or creating a product, or even just buying an existing online business with a proven track record. There are hundreds of ways to make money online but unfortunately most people get caught up in chasing the latest “easy, push button method” which usually are just hype.

Point of this post is to provide a reminder to step back and evaluate what you have been doing online. Ask yourself:

  1. Are you constantly chasing the latest hyped-up product or are you staying focused on a known, proven method that works (and really truly understanding it.)
  2. Do you actually LIKE what you are doing online or are you just doing something that you hope makes you the quickest money ?
  3. Are you building assets online that will generate income if you stopped working ?
  4. Do you have goals and an outline for how to be successful with you online efforts ?

Those question above are some of the things I have thought about and hopefully will help you really take a minute to evaluate what you doing with your online business.

Posted in Affiliate Tips, Misc Tags: , , No Comments »

Are You Building ASSETS ?

April 1st, 2011 admin

Are You Building Assets ?

I was listening to an interview with a PPC marketer that did over $2 million in a year that was being interviewed about a software product he created and is focused on. The interviewer asked him why bother with time creating a product like software and supporting it,etc…when he making millions and essentially the PPC marketer said because he wants to create an asset and driving traffic with Pay Per Click is not an asset because you have nothing if google shuts you down or a campaign dies or an offer is pulled.

I have been thinking about this before I heard this interview and owning assets is really what differentiates the internet marketers that last vs. those that don’t. Do you ever wonder why advertisers are willing to pay you a couple bucks for an email submit ? It is because those advertisers are the ones that understand the marketing process of owning a list and being able to build trust/sell their customers over time.

I would say the #1 thing I wish I did since starting online was more focus on building a list. I mean I barely even bother with creating a list on this site(It is on my to-do list). Coincidentally I got an email from a popular and ethical internet marketer Eric Holmlund that mentioned a new product he was putting out called Real Guys Real Money which is essentially a full course teaching you how to build a list with the ability to also resell the entire course as a PLR product.

The truly successful internet marketers are the ones that have mastered the sales funnel process in that rather than just driving traffic all the time, they actually understand how to monetize the traffic and build a list at the same time.

Anyways, hopefully this quick post opens up your mind to what you should be doing to build a lasting business and asset online. The Real Guys Real Money course is very professional and I think it is definitely worth the money even if you never bothered with the plr rights and just watched the list building course.

If I could recommend 1 thing to take away from this post is to think about building a list.

Posted in Affiliate Tips, Products Tags: , , , 1 Comment »

Death of Autoblog ?

February 27th, 2011 admin

Death of Autoblog ?

I mentioned in a recent post about the changes taking place with Google’s search algorithem. They are are targeting low-grade sites and poor quality search results many of which are autoblogs and auto-content affiliate sites.

Well, they started rolling out these changes recently and the latest is called “Farmer” update. They essentially targeted blog farms, user contributed sites(Ezine, Hubpages, Associates Content,etc..) and sites without unique content. They downgraded these sites in their search results not only for a specific post that might have ranked well for a keyword but entire sites.

Popular sites used for generating backlinks like Ezine articles and Hubpages got clobbered in their rankings. Expect to see a lot of affiliate marketers will see a significant drop on their site ranks for low quality sites and especially bad autoblogs. Autoblog Blueprint 3.0 already provides detailed outline for creating autoblogs that help avoid these google changes as this was known to be coming sooner than later, so these changes by Google will only strengthen the ranks of sites that follow Autoblog Blueprint’s site building methods.

Here are some good articles discussing the Google “Farmer” change and its immediate results:

“What Google Farmer Update Means to your Business”

Ezine Articles Blog about the Farmer Effect

Google Farmer Update : Initial Test Results – Excellent Article(look at the massive drop in Ezine Articles)

So realize that the days of low grade, push button sites are becoming a thing of the past and if you really want a comprehensive outline for proper site building with automation then check out Autoblog Blueprint 3.0.

Posted in Affiliate Tips, Misc Tags: , , , No Comments »
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