If you have been trying to make money online then you might have heard of the phrase “Shiny Object Syndrome”. This is a term that internet marketers use to refer to the constant desire to constantly buy the latest “secret product” or “guru solution” or read the latest forum post about a new tactic. This is a HUGE problem that every online marketer has to overcome and one that I still face sometimes. Overcoming this problem makes the difference between those that succeed online and those that don’t. Constantly pursuing the latest product or tactic, will just lead to disappointing results, frustration, and eventual burnout.
I recently listened to an interview with a psychologist who studies human behavior for decision making and marketing. He discussed how products that offer intrigue or mystery cause your mind to obsess about it. This is why you will see lot of “make money” products offers terms like “secret” or “what the guru’s don’t want you to know” or “hidden method”.
An example given in the interview was with dating and how a girl is more interested in a guy who leaves them guessing about their intentions, where the girl will start obsessing about if the guy likes her or not. The human mind loves mystery or intrigue and cause you to obsess about something until you eventually buy it.
Many times when you buy a “make money” product online it feels exciting to learn the new information and you feel like you are being productive learning this new information, but the excitement wears off when you have to implement the information and realize the results aren’t immediate. Eventually you give up on that product when you see the next hot new product.
Most people who get started trying to make money online sign up to a forum or free e-book squeeze page. They start signing up to more “free” offers and then all the sudden you are on lots of internet marketers email lists with constant recommendations of hot products, “free” webinars, or latest Warrior Forum WSO ebook.
Overcoming Shiny Object Syndrome
If you are in that position that I mention above where you experience a daily barrage of product recommendation and you lost track of what you have bought, then stop right now. Follow these steps:
- Decide on what area of online marketing that you want to focus such as product creation, paid traffic/CPA, SEO niche sites, kindle publishing, ecetera. Decide on what area of online marketing matches your budget, time, and personality.
- Write down your goals and create a schedule you can stick to for meeting those goals.
I know the above steps sound basic of vague but if you just find a reputable online marketing course that you can follow and stick with it then you will start seeing success. It is far more motivating to feel like you are following a plan than to continue to be directionless and overwhelmed. When you are motivated then you will stay focused and see results far sooner than if you jump around to lots of different methods.
I really hope I can help at least 1 person that reads this post and realizes they have been stuck in this never ending cycle of constantly buying products and never accomplishing anything online. FOCUS AND YOU WILL SUCCEED.