The Best Niche Site ?

There are thousands of courses, blogs, and forum posts about various methods for niche site marketing and the best format for niche sites. If you are brand new to internet marketing then it is important to understand that a niche is a subsegment of a larger market. (For example, senior online dating is a niche within the Dating market)

For information on evaluation a niche you can my past post How to Target a Niche as this article is more about explaining the different types of niche sites.

There are lots of types of niche sites but the main styles are either product focused sites or informational style sites.

Product Niche Sites

Product Focused can be focused on 1 specific product like a review site or on multiple products within a specific market like a comparison review site. The product sites is very common and you will see then monetized many times with amazon product ads or ebay ads.

These product niche sites usually rank by either targeting:

• A small niche to do a comparison site between the products within a submarket (example: Shared Web Hosting is a very popular niche for comparison review sites as you will usually see a side by side comparison chart about the popular shared hosting companies as that is what consumers find most useful.

• Specific product model names to get long tail targeted buyers looking for information about a specific product model they are interested in. Single product review site is popular in the health niche like weight loss where you see a site that discusses why a specific weight loss program/pill/supplement product is the best solution.

Informational Sites

Informational sites are usually geared around providing information about a niche and tailoring some content about providing a solution so that the visitor signs up to your list or buys an information product or clicks on your ad for more information.

Informational sites are popular for answering questions about a topic or providing solutions to a problem. Informational sites work great if you target your niche correctly and really address the visitors want or need but leave them wanting more so that they take a desires action such as clicking on a ad or buying a product.

Niche sites are very popular because you can tightly target keywords for better ranking than a site that covers a subject broadly and niche sites are great for being able to tightly target a specific type of customer(example- Rather than a general weight loss site you can target speficially to weight loss for diabetics).

You will see lots of example of niche targeting in the dating market. The same dating company will segment out their dating products to target niches with targeted pictures/colors/”pain points” in their marketing :

• Specific ethnicity (Asian, African American…….
• Sexual preference
• Age group (Seniors, College, Middle Age…..)
• Relationship status(Divorced, Widowed…)
• Religion (Christians, Jewish…)

There is niche targeting everywhere because you can target your relevance of your site to the specific customer and get better conversions.

Niche Sites of The Future

An important evolution with niche sites is that Google is getting more demanding for having quality sites in their search results so creating a “thin” niche sites with only a couple pages that are only geared around targeting a couple keywords are going to get harder to stay ranked in Google unless you are really able to engage your visitors and provide value-add content.

If you are targeting only organic search for your results then you need to realize that Google will continue to figure out more ways to measure individual sites for quality and relevance by looking at visitors bounce rate, time on site, click thru to your ads, backlinks, traffic sources to your site, social media presence,etc….

If the last sentence sounds overwhelming to you then just make it simple and think about building a site that answers the visitors question or provides the data they are seeking. For example, a lasting niche site will have:

• Good information that reads well. If doesnt have to have each post being an essay with the best content but it needs to cover the infomation about the keyword that you are ranking for and provide the reader with some type of solution or action.
• Proper site structure with related keywords and interlinking to make the site natural.
• Mixing content with images, videos, comparison tables for product reviews
• A mix of backlinking not just from one source of traffic(mix social sites, article sites, forums,etc..) so it looks natural to search engines
• Have relevant ads and don’t overwhelm the site with ads.

Anything that you can do to provide relevant content that keeps the reader on site and tells google that the visitor finds your site useful is a win-win for you.

Overall, no matter what style of niche site that you create, the best niche sites are the ones that correctly address the customers questions and provide a relevant solution.

Related posts:

1. Site Rank in Google
2. How to Target a Niche Market